Customer Story
My Advisory For L.E.K On The Global And Chinese Experiential Retail Landscape
Provided consultation on visual merchandising, shopfitting strategies, and market trends across the diverse APAC region
Headquarters
Boston, USA
Employees
2,100
Industry
Global Strategy Consulting Firm
Revenue
US$800 million (2021)
About the Company
The firm has since expanded to 20 offices across 5 continents and has built a strong brand across numerous sectors including Life Sciences, Healthcare, Consumer, Industrials, and TMT. L.E.K. has strong expertise across a growing number of fields including Private Equity, Strategy and Mergers & Acquisitions.
What sets LEK apart is its specialized expertise across 14 industry practices. While the firm serves various sectors, ranging from consumer products and industrials to financial services, media, and entertainment consulting, it is particularly known for its work in healthcare and life sciences. This makes LEK Consulting careers especially appealing for students with science backgrounds, such as medicine, biology, or related fields.
The Inquiry
A French luxury brand aiming to deepen its understanding of China’s retail segment has engaged me for consultancy through LEK. I’ll be advising on market characteristics, key dos and don’ts, popular strategies, emerging trends, and insights into consumer behavior and responses in this dynamic region.
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How We Helped
Leveraging my extensive retail experience and deep understanding of the Chinese market, I provided comprehensive insights to LEK consultancy. I guided them on the unique characteristics of the retail luxury segment in China, emphasizing essential dos and don’ts for success in this highly nuanced market. Drawing on my expertise, I highlighted effective strategies, current trends, and innovative approaches shaping consumer behavior. Additionally, I offered actionable advice on tailoring their brand positioning to resonate with local preferences, ensuring a balance between luxury heritage and modern appeal. This collaboration empowered the brand to navigate China’s dynamic retail landscape confidently.
The Value of Our Consultancy
By gaining valuable insights into the complexities of China’s luxury retail market. My guidance enables to tailor an approach to align with local consumer preferences, cultural nuances, and emerging trends, ensuring more effective engagement. By understanding key dos and don’ts, they could refine their strategies, enhance brand positioning, and anticipate consumer behavior with greater precision. This knowledge may also help mitigate risks, optimize resource allocation, and strengthen market entry or expansion plans, positioning for long-term success in a competitive landscape.
